Attract, retain and inspire the people who make your brand real.
Your employer brand is what your organisation is known for as a place to work — and in an era of Saudi Vision 2030, Saudisation targets, and intense competition for qualified local talent, it has never mattered more. The organisations that win the talent war are those that can articulate why someone should choose to build their career there — and make that case compellingly, authentically, and consistently.
Intoreach’s employer branding practice helps organisations define their Employee Value Proposition (EVP): the genuine, differentiated promise they make to current and prospective employees. We then translate that EVP into a recruitment communications strategy, an onboarding experience, and internal communications that bring the promise to life every day.
This is not about producing a glossy careers page. It is about understanding what your organisation genuinely offers its people — and telling that story in a way that reaches and resonates with the talent you need to hire.
What’s included
- Internal research: employee interviews, engagement surveys, culture audits
- EVP development — the core promise and its supporting proof points
- Employer brand positioning and narrative development
- Recruitment communications strategy and channel planning
- Careers page copy, visual direction and content planning
- Bilingual (Arabic/English) employer brand materials
- Internal communications to activate the EVP with existing employees
- Saudisation-aligned talent attraction messaging
Who this is for
Saudi and GCC organisations navigating Saudisation requirements, competing for national talent, scaling their teams rapidly, or looking to reduce recruitment costs through a stronger employer brand.
Build a reputation as an employer of choice. Let’s develop your EVP.